OKIT – MAKING INDIA ORGANIC
Dreams take time to turn into reality. Time, Hard work, Perseverance; all goes into the process. This process has been well witnessed at the quaint and idyllic farms situated on Kota-Bundi Road (Rajasthan, India). Popular by the name of ‘Alphanagar’, this is a story of a vision that has been the hallmark of productivity, health & revolution.
having studied agriculture from Pune in the year 1962, it was the young man, Surendra Kumar Sethi, who came with the idea of transforming agriculture through technological advancement in the domain. He along with his wife & support system, Padma Sethi came to Alphanagar, one of the biggest & well-reputed farm area of Hadoti region with the aim of consolidating the family farms into something productive & establish an unforgettable legacy.
This legacy gradually came into being when his son, Nikhilesh Sethi joined in the effort in the 1980s & gradually brought the revolutionising concept of Organic Farming in Hadoti region in the year 2002. With the presence & contribution of his wife Kalika Sethi, there has been no looking back. It has been more than 70 years that the family has worked continuously & metamorphosed agriculture to the terms of ‘Health’ & ‘Pious’. With the refreshing energy being infused by the contribution of the young generation; Abhinandan Sethi, Aditya Sethi, Ektaa Jain Sethi; this foray into agricultural became a splendid combination of tradition with modernity. From germination of an idea to building upon it & gradual expansion; Sethi Farms comes to stand for the epitome of purity in todays’ world. In recent years, our hectic lifestyles coupled with polluted environment have created several health & mental issues, fatigue, laziness, lifestyle illness & so on. The emphasis on pure & natural organic food intake thus comes at a very appropriate time. There is an urgent call for focus on consuming food that comes directly from the lap of nature, free from unwanted chemicals. Organic is the buzzword. Organic is the need of the hour. With this aim, ‘Sethi Organics’ came into being with its brand name of ‘Okit’. In short, it is with Okit that Sethi Farms has established a niche for an unadulterated organic life. Our motto is, ‘OKIT: Making India Organic’ & with this belief we welcome you to a world of hassle free organic health & stress free wholesome experience.